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SUMMARIES

Canine Retreat by AKC, Marketing Manager

Orchestrated all marketing management efforts to increase sales and promote products and services using traditional and digital campaigns. Spearheaded rebranding efforts of five stores from SPOT Canine Club to Canine Retreat. 

 

Achieved exceptional results, such as $20K+ in new business through special events to drive traffic; coordinated online contests, blog posts, social media outreach, media communications, and email alerts. 

  • Increased sales leads by 20%, online inquiries by 25%, and helped book 115 appointments in just 3 weeks. 

  • Strategized new partnerships, including local vet clinics, holding seminars and securing leads; formed relationships with Yelp, TF Cornerstone, Starwood Hotels, and Landmark Movie Theaters.

  • Improved processes and analyzed competition to maximize brand success using marketing best practices; supervised writers and bloggers and other freelance personnel.

Business Technology Partners, PR Consultant

Oversaw corporate communications strategy and dynamic co-marketing campaigns with highly recognizable brands, including Cisco and Microsoft. Organized special events to secure sales leads. 

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  • Successfully booked CEO with 12 press interviews at a major hospitality trade show to generating press in various consumer and trade journals; forged corporate partnerships; gained press for corporate leadership in the NewYork Times, Bloomberg News Service, Crain's: New York Business, CNN, NY-1 and the Star-Ledger.  

  • Showcased new Microsoft and Cisco products at partner events I organized as a way to generate sales leads for BTP.

Successful Work Team
Click & Buy, Director of Communications

Recruited to spearhead full accountability of communications and launch comprehensive business plan across North American market. Unified cross-functional business units and clients to enhance operations and drive sales success. Devised corporate strategy.

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  • Elevated company profile and increased brand visibility, services in B2B digital payments space.

  • Recognized for helping the sales department pitch to high-profile clients, including Discovery Networks, EA, and MTV , by writing case studies, press releases and content for emails. 

  • Produced and planned blog posts, employee announcements, and speaking opportunities for start up themed events in New York City.

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